In Spring 2016, our team at Standard Utilities put their heads together to review our overall marketing strategy and digital presence. It soon became clear that it was time to refresh our identity to be more reflective of our forward-thinking organisation.
With help from Origin Digital and a new brand identity, Standard Utilities have made it clear what it is that makes them stand out from their competitors in the telecoms industry and the value they provide to their customers.
Throughout the summer months, the team got to work focussing on a total refresh of the brand. Following a period of research and consultation, a new identity was crafted.
The chosen brand identity is striking, clean and modern and better reflects the company ethos and vibrancy.
We followed the successful branding exercise with a refresh of our website. The striking new identity was carried throughout the designs and a new structure created, making our new Standard Utilities website much easier for users to navigate through the products and services we offer.
Our customers can now easily access information and support about phones and billing, internet and Wi-Fi and full business solutions on offer. A news section has also been added to keep customers up to date with company events and other industry updates.
Standard Utilities Director Robert Burrows is excited about the company’s future more now than ever:
“We have put a lot of thought and work into the new brand and website for Standard Utilities, ensuring it is reflective of who we are as a company. We are really excited for the launch of the website, and where it will help take us in the future. The overall project has really boosted enthusiasm throughout the entire company.”